Guild (Education) No Longer Glitters: Layoffs, Toxic Work Environment, Questionable Acquisition

Here's our latest analysis of Guild (formerly Guild Education) based on a limited amount of publicly available data. Guild is a third-party provider of adult education, connecting big corporations like Walmart, JP Morgan, Tesla, and Disney with online schools like Purdue University Global (Purdue University's robocollege) and e-Cornell (Cornell's online school). 

For years, Guild Education received a substantial amount of positive press, which put them on our radar in 2021. We and others in the education world were wary of all the hype. Forbes was a big contributor to Guild's rise, along with its supporters: Silicon Valley Bank, ASU+GSV, Steph Curry, Oprah,  Johny C. Taylor Jr., Michael Horn, and Kenneth Chenault. And Guild had political ties with Mae Podesta, a daughter of Democratic Party powerbroker John Podesta.

In 2023, Guild was again on the radar as the edtech meltdown was occurring and investor money was drying up, especially in Silicon Valley. In September of 2024, Disney cut back on its Guild-managed education program.

Since Guild is a private, for-profit company, this limits our ability to fully assess the company, including its value. It appears Guild has not received a capital infusion since the summer of 2022, and there is no indication that it has ever been profitable. Valuations.fyi reports that Guild's value has dropped from a peak of $4.4B in 2022 to $1.3B in 2024.

The last two years Guild has suffered significant layoffs, and its charismatic CEO Rachel Romer, who suffered a stroke, was replaced by a less popular Bijal Shah (who only has a 37 percent favorability rating on Glassdoor). The edtech company has gone through major transitions, including a rebranding, while downsizing its core business. In early 2024, Guild announced that it was offering AI training. More recently, it has acquired Nomadic Learning, a platform for educating corporate leadership.

Glassdoor reviews have provided more information that are summarized here:

1. Toxic Work Environment/Hostile leadership: The behavior of senior leadership, particularly the CMO, is described as hostile, manipulative, and discriminatory. 

Lack of empathy: A lack of empathy from leadership towards employees is a recurring theme.

Discrimination: Instances of discrimination, both overt and subtle, are alleged, especially against women and employees of color.
 

2. Unfair Treatment and Inequity/Favoritism: Friends of leadership seem to be favored, regardless of merit or performance.

Unequal treatment: Women and employees of color appear to be disproportionately affected by negative actions, such as layoffs and discrimination.

Limited opportunities for advancement: The focus on "allies" in ERG spaces may limit opportunities for marginalized employees.
 

3. Erosion of Employee Benefits/Reduced holiday time: The removal of holiday time off and restrictions on PTO use have negatively impacted employees' ability to balance work and personal life.

Decreased support for employees: The company's focus on reducing costs has led to a decline in benefits and support for employees.
 

4. Misalignment with Mission/Prioritizing profits over people: The company's actions seem to prioritize financial gain over its stated mission of unlocking opportunity.

Disregard for employee needs: The company's failure to address the needs of its employees, particularly women and caregivers, contradicts its mission.
 

5. Loss of Talent/High turnover: The toxic work environment and declining benefits are likely contributing to a high turnover rate among talented employees.

Loss of marketing talent: The company's reputation is suffering due to the loss of its best marketing talent.

These issues raise serious concerns about Guild Education's culture, leadership, and commitment to its employees and mission. Addressing these problems will be crucial for the company's long-term success.

Why Acquire Nomadic Learning?

There could be several reasons why a company with a toxic work environment and declining employee morale would continue to acquire other businesses:

Diversification: Acquisitions can be seen as a way to diversify the company's revenue streams and reduce its reliance on a single product or service.

Market expansion: Acquiring other companies can help a company expand into new markets or geographic regions.

Synergies: The acquisition of complementary businesses can create synergies that lead to cost savings or increased revenue.

Talent acquisition: Acquisitions can be a way to acquire talented employees or intellectual property.

Short-term financial gains: Acquisitions can sometimes provide short-term financial gains, such as increased revenue or stock price appreciation.

However, it's important to note that these reasons may not be sufficient to justify the acquisition of other businesses if the company's internal problems are not addressed. A toxic work environment and declining employee morale can negatively impact a company's ability to retain talent, attract customers, and innovate.

It's possible that the company's leadership believes that acquisitions can help to mask or distract from the underlying problems. However, this is a short-term solution that is unlikely to be sustainable in the long run.

To truly improve its situation, Guild Education will need to address the root causes of its problems, including the toxic work environment, declining employee morale, and misalignment with its mission.

Rehumanization in Higher Education: An Alternative to Maximizing Panic and Profit

It's questionable whether the Earth's tech bros (e.g. Gates, Musk, Bezos, Thiel, Zuckerberg) really believe in democracy, but they do believe in enriching themselves, like the robber barons of the 19th century, or going back even further, to myths of flawed rulers and gods of ancient times. A few of these bros, believing mostly in themselves, have suggested that democracy is incompatible with progress. There are probably more of these elites (and their backers) who agree, but on the back stage. 

Today, there are apps for just about everything, and there are some good ones. But there are few signs that the most recent technological innovations have improved the overall existence of humans, the planet we live on, or the many other species with share the planet with. Life is great for some, good for many, and not as happy for many more. Folks feel anxious, alienated, and dehumanized and for good reason.

Rehumanization: An Alternative to Maximizing Panic and Profit 

Despite all this new technology, climate change is an existential threat and its consequences are looming. Wars and conflicts are raging around the world and there are threats of more war. Stock prices have risen, but American Quality of Life (QOL) has not improved significantly. Information for the masses is laced with toxic propaganda. Mental illness is rising. US life expectancy has plateaued. Debt is a normal part of middle class life. People are more sedentary and obese. 

For many in this new tech world, sh*t jobs are plentiful and good jobs are hard to find. Bitcoin is an alternative (and speculative) currency used for illegal and predatory activity. Online teachers and content creators are throwaway items. You can have prepared food, of varying quality, delivered to your door. Pornography is omnipresent. Mass surveillance is accepted and normalized. Brutality and genocide can be watched like entertainment, to be played over and over or swept away at the touch of a finger. Online robocollege education is available 24/7/365 and cheating is rampant, but for many a degree is just a ticket to be punched in a world of hypercredentialism.   

Some of us are half-conscious of the algorithms of oppression and those who dictate the code, but we have enough faith in technology and the tech bros that it will be ok if we accept certain social realities--and don't fight it or challenge it. If we just go along. However sick, pathological, or evil it is, no matter how greedy these tech bros and their enablers are, "it is what it is." 

How is this progress? And does it have to be this way? We don't think so. There are even models to bring light into the approaching darkness.

That's why we want to highlight the bright spots in higher education in a series called the Rehumanization of Higher Ed. Stay tuned. 

Ambow's HybriU. Is any of this real?

Ambow Education is at it again, pumping up its stock with another edtech business deal. This time, they sent out a press release that a Singapore company called Inspiring Futures has reached a $1.3M deal for licensing Ambow's 3D learning platform HybriU. Shares of AMBO soared more than 200 percent on the news. In April, Ambow appeared at the ASU+GSV conference to pitch its latest technology. 

 

The Ambow Sales Pitch for HybriU 

"HybriU is currently the only available 5-in-1 total solution. It seamlessly integrates AI—empowering five key domains: teaching, learning, connectivity, recording, and management—along with lecture capture, immersive technology, and a comprehensive management platform designed specifically for the education sector. HybriU delivers a unified learning experience that transcends the boundaries of both online and offline education, bridges language and regional divides, and connects academia with industry."

"HybriU's cutting-edge 3D solution includes 3D signal capture, recording, transformation, and remote display capabilities. It supports broadcasting life-sized 3D projections of professors in remote classrooms via a 3D LED wall, enabling a highly immersive learning experience. Learners can engage in their native language while interacting with the 3D content, making the platform accessible and effective across diverse linguistic and regional boundaries."

But is any of this technology real? We know of no schools currently using HybriU.  And there are no video presentations available online. We have reached out to experts in edtech to evaluate Ambow's claims for the technology and will provide a follow up when we learn more. 

Inspiring Futures? 

Inspiring Futures, the Singapore company that made the deal with Ambow for licensing HibriU, was created four months ago and employs three people. Its headquarters is in an outlet mall. 

Ambow also operates out of a small space in Cupertino, California, after its move from the People's Republic of China. Ambow still owns and operates NewSchool, a real college in San Diego, California, that has been declining in enrollment.    

Higher Education, Technology, and A Growing Social Anxiety

The Era We Are In

We are living in a neoliberal/libertarian era filled with technological change, emotional and behavioral change, and social change. An era resulting in alienation (disconnection/isolation) for the working class and anomie (lawlessness) among elites and those who serve them. We are simultaneously moving forward with technology and backward with human values and principles. Elites are reestablishing a more brutal world, hearkening back to previous centuries--a world the Higher Education Inquirer has been observing and documenting since 2016. No wonder folks of the working class and middle class are anxious. 

Manufactured College Mania

For years, authorities such as the New York Federal Reserve expressed the notion (or perhaps myth) that higher education was an imperative for young folks. They said that the wealth premium for college graduates was a million dollars over the course of a lifetime--ignoring the fact that a large percentage of people who started college never graduated--and that tens of millions of consumers and their families were drowning in student loan debt. 

2U, Guild Education, and a number of online robocolleges reflected the neoliberal promise of higher education and online technology to improve social mobility.  The mainstream media were largely complicit with these higher ed schemes. 

2U brought advanced degrees and certificates to the masses, using brand names such as Harvard, MIT, Yale, USC, University of North Carolina, and the University of Texas to promote the expensive credentials that did not work for many consumers. 

Guild Education brought educational opportunities to folks at Walmart, Target, Macy's and other Fortune 500 companies who would be replacing their workers with robotics, AI, and other technologies. But the educational opportunities were for credentials from subprime online schools like Purdue University Global. Few workers took the bait. 

As 2U files for bankruptcy, it leaves a number of debt holders holding the bag, including more than $500M to Wilmington Trust, and $30M to other vendors and clients, including Guild Education, and a number of elite universities. Guild Education is still alive, but like 2U, has had to fire a quarter of its workers, even downsizing its name to Guild, as investor money dries up. It continues to spend money on its image, as a Team USA sponsor.    

The online robocolleges (including Liberty University, Grand Canyon University, University of Phoenix, Purdue University Global, and University of Arizona Global)  brought adult education and hope to the masses, especially those who were underemployed. In many cases, it was false hope, as they also brought insurmountable student debt to American consumers. Billions and billions in debt that cannot be repaid, now considered toxic assets to the US government. 

Along the way there have been important detractors in popular culture, especially on the right. Conservative radio celebrity Dave Ramsey, railed against irresponsible folks carrying lots of debt, including student loan debt. He was not wrong, but he did not implicate those who preyed on student consumers. On the left, the Debt Collective also railed against student loan debt, long before the right, but they were often ignored or marginalized. 

Adapting to a Brutal System

The system  works for elites and some of those who serve them, but not for others, even some of the middle class. Good jobs once at the end of the education pipeline have been replaced by 12-hour shifts, 60 hour work weeks, bullsh*t jobs, and gig work. 

Working-class Americans are living shorter lives, lives in some cases made worse not so much by lack of education, but by the destruction of union jobs, and by social media, and other intended and unintended consequences of technology and neoliberalism. Millions of folks, working class and some middle class, who have invested in higher education and have overwhelming debt and fading job prospects, feel like they have been lied to.

We also have lives made more sedentary and solitary by technology. Lives made more hectic and less tolerable. Inequality making lives too easy for those with privilege and lives too difficult for the working class to manage. Lives managed by having fewer relationships and fewer children. Many smartly choosing not to bring children into this new world. All of this manufactured by technology and human greed.  

The College Dream is Over...for the Working Class

There are two competing messages about higher education: the first that college brings opportunity and wealth and the second, that higher education may bring debt and misery. The truth is, these different messages are meant for two groups: pushing brand name schools and student loans for the most ambitious middle class/working class and a lesser form of education for the struggling working class. 

In 2020, Gary Roth said that the college dream was over. Yet the socially manufactured college mania continues, flooding the internet with ads for college and college loans, as social realities point to a future with fewer good and meaningful jobs even for those with degrees. Higher education will continue to work for some, but should every consumer, especially among the struggling working class, believe the message is for them? 

Related links:

More than half of college grads are stuck in jobs that don't require degrees (msn.com)

AI-ROBOT CAPITALISTS WILL DESTROY THE HUMAN ECONOMY (Randall Collins)

Edtech Meltdown 

Guild Education: Enablers of Anti-Union Corporations and Subprime College Programs

2U Declares Chapter 11 Bankruptcy. Will Anyone Else Name All The Elite Universities That Were Complicit?

College Mania!: An Open Letter to the NY Fed (2019)

"Let's all pretend we couldn't see it coming": The US Working-Class Depression (2020)

The College Dream is Over (Gary Roth, 2020)

HurricaneTWOU.com: Digital Protest Exposes Syracuse, USC, Pepperdine, and University of North Carolina in 2U edX Edugrift

A new website to inform student consumers has popped up. It's called HurricaneTWOU.com. The website authors identify themselves as a group of former graduate students who want to warn prospective students about what's happening at brand name programs managed by 2U and edX. And they are asking existing students to take a strategic leave of absence. 

The authors also provide information on submitting borrower defense to repayment (fraud) claims to the US Department of Education to have federal student loans forgiven.

The problem is, many consumers are unaware that the brand name schools they are attending online are paying a lion's share back to an online program manager, 2U-edX.  When some consumers cannot find gainful employment after completing their programs, enough to pay off their student loans, they start digging. What they find is that the brand name schools are barely involved in the schemes, other than to take their cut. Even the instructors, poorly paid adjuncts, are employees of the online program manager.

A number of 2U-edX programs are mentioned on HurricaneTWOU.com, to include certificate and graduate degree programs at Syracuse, USC, Pepperdine, and the University of North Carolina.  The authors are organizing an effort through a number of non-violent means, including a petition to the Consumer Financial Protection Bureau. In addition, they are asking people at 2U-edX to provide information to help their cause. 

 

Related links:

2U-edX crash exposes the latest wave of edugrift 

Erica Gallagher Speaks Out About 2U's Shady Practices at Department of Education Virtual Listening Meeting

 2U Virus Expands College Meltdown to Elite Universities